Draught Beer
Stop pouring profit down the drain: real-time keg data for pubs, clubs and stadiums.
“The noblest pleasure is the joy of understanding”Leonardo da Vinci, 16th-century polymath
The problem at a glance
How can you increase your event venue revenue by optimising draught beer sales?
The Profile
When you host a party with a keg of beer, you can shake it to work out whether the stock needs replenishing. That logic is enough to run a small party, but apply it to your business and you will end up pouring your profit down the drain. It may seem convenient to stick with traditional methods of delivering draught beer, but the benefits of adopting data management solutions are innumerable.
Draught beer sales account for 60% of all revenue in pubs, clubs and sporting venues. If you want to steer your business to success, you should employ IoT solutions and data services in delivering it. According to industry studies, venues lose 3–8% as a result of poor management and lack of innovation. To avoid wastage and deliver a consistent taste, data analytics and the technology behind it are indispensable.
The Challenge
Draught beer is proven to taste better than canned or bottled beer thanks to its carbonation level, yet every serving tends to taste different from the last when it is poured traditionally. Furthermore, poor pours and over-pours mean that, on average, every fifth beer is wasted.
For draught beer businesses, maintaining the taste, avoiding wastage and tracking inventory manually is a daunting task. Beer that tastes erratic every time can adversely affect brand integrity and consistency.
Every beer variety has its own requirements for how it should be served so the end user gets the intended taste and experience. At venues, breweries seldom have control over how their varieties are dispensed, compromising the taste. For premium brands this can be detrimental to how the brand is perceived and consumed, leading to lost revenue and declining sales.
The Solution
Like any other business, you can remove the stumbling blocks in your draught beer operation and reap substantial benefits by upgrading it with data analytics and technology.
Site Lantern partners with Floteq Technologies to offer the ideal combination of impeccable data services and exemplary hardware. By installing Floteq’s ruggedised devices at your venues, you ensure the quality and quantity of the beer you serve are uncompromised. Beer poured versus beer sold can vary drastically; by measuring the exact quantity leaving the keg in real time, you can optimise your inventory.
The data gathered by these devices feeds into the Site Lantern system, furnishing actionable insights to refine your business. Our customisable dashboard shows you how to reduce wastage, control stock and keep brand integrity intact. Our IoT solutions and data services are focused on delivering cost-saving ideas for venues and brand-integrity insight for breweries.
The Result
Here is a success story from a client who chose Site Lantern data management solutions. Our data service and IoT solutions were engaged by a business that operates a major stadium in Sydney. The business served 500–600 kegs at every large event it hosted. With our data management solutions, the business discovered that 50 kegs were being lost to wastage during large events, which translated to an annual loss of $675,000. By deploying our data system and IoT solutions, they reduced that loss by 60%, saving $400K annually.
The saved beer also paved the way to an additional $900K of revenue, because it was sold rather than wasted.
Diligent monitoring of the industry and constant probing of customer feedback have helped us recognise the key factors that drive sales. Cost control is a top priority for the hospitality and entertainment industry, and we excel at monitoring and controlling the behaviours that lead to wastage and inferior product quality.
Want to see this working for your business?
Tell us about your data and your goals. We will show you what Site Lantern can do with them.